2. Increase Brand Awareness
Increasing brand awareness is one of the most common social media goals. That is because increasing brand awareness means reaching more people, and thus, gaining more visibility.
You can use this as one of your social media goals to let people come in contact with your business, drive conversions or show your values to your audience.
Metrics to track brand awareness:
- Share of voice – in the case of share of voice, it concentrates on how your business looks in front of its competitors
- Social media posts reach – how many people have seen your post since it’s been posted
- Followers count – how many people can your business reach on social media channels
3. Drive Website Traffic
Social media is a great tool for visibility, but it’s not all about social media platforms. Your website is just as important, but the good news is that you can set increasing website traffic as a new social media goal.
Metrics to measure your website traffic:
- Unique visits to your website – you can check either daily, weekly, or monthly unique visits, depending on your business needs
- Email signups and trials – how many visitors have used their email address to sign up to your website or get access to a resource
If you’re also wondering what tools to use to measure website traffic, you might want to take a look at Google Analytics, as it’s one of the most reliable tools for this purpose.
4. Boost Brand Engagement
Knowing how much people interact with your business and the frequency of this interaction is a great goal to consider. A high engagement rate shows how aware people are of your brand, and it also gives insight into the quality of your content and the overall responsiveness of people.
Metrics to estimate your brand engagement:
- Engagement rate – this is the total number of engagements divided by the total number of impressions
- Hashtag tracking – check how many users are making use of your hashtags, and also get an idea of how your online presence is perceived
- Number of comments, likes, shares – one of the key metrics to get an idea of how your audience is engaging with your posts
5. Develop a Long-Term Content Strategy
Some blog posts perform well, while others might not. And this is why you need a strong content strategy in place. Monitoring the performance of your posts and organizing your workload in an editorial calendar can give you important insight into the direction your blog should go.
You can also improve low-performing posts and get a general idea of what your audience is looking for.
Metrics to measure your content performance:
- Web traffic – how many people have read your blog posts and how well they’re performing in terms of unique visits
- Sales/conversions – how many sales you generate through the content you’re posting, especially if you want to boost your sales
Free Editorial Calendar Template!
Download the editorial calendar template to plan your content strategy across multiple marketing channels, including social media.
6. Generate Leads and Sales (Revenue)
Not every interaction with a customer will necessarily become a sale, and there are always going to be potential customers. That is why keeping in touch with them is crucial.
Generating leads includes information that will make your interaction with social media users easier. These pieces of information include emails, names, or any other fields the users might fill in.
Metrics to evaluate your leads:
- Bounce rates – how many users click on your links but end up leaving the page without taking action
- Social media conversion rates – how many conversions you’ve obtained from social media
- Conversion rate – how many visitors take action on your page, divide by the number of total visitors
7. Build a Community
Customer conversations are a vital part of your social media marketing goals. That is because building a community also gives your brand a voice. Community building can also bring you more visibility and thus, better social media engagement with your audience.
Metrics to assess your community engagement:
- Daily/Weekly/Monthly Users – insight into how many unique visitors your community has had over a specific timeframe
- Number of mentions – insight into how many times your brand has been mentioned on different platforms
- Session length – how much time users spend on your page during their unique visit
8. Provide Great Social Media Customer Service
Effective social media customer service can improve your customer satisfaction score and even boost your revenue. Also, customer service can give you an advantage in front of your competitors.
Metrics to evaluate your social media customer service:
- Response time – this metric will tell you how fast you’re replying to your customer inquiries
- Customer satisfaction testimonials/surveys – these will give you insight into the positive sentiment of your customers and are great for customer loyalty too
9. Perform Social Listening
Social listening gives you a better understanding of your audience, as you can easily track the mentions or keywords they’re using to talk about your business.
Social listening allows social media marketers to come up with better ways to ensure customer engagement and also create more value.
Metrics to reckon social listening:
- Feedback – the number of suggestions your customers have made through social media
- Share of voice – how many conversations people in your area are having about your brand or product, in comparison to your competitors
If you’re looking for a short pro-tip, we’ve got you covered. Not sure what social listening tools to use? Get started with tools like Brand Mentions and Brand24.
10. Get in Front of Your Target Audience
Last but not least, it’s all about bringing your content in front of your audience. You can achieve that by running ads. Social media ads can help you get in front of your target audience, based on elements such as demographics, interests, location, or occupation. Not sure where to start? You can check out Elementor’s Facebook ads library.
Metrics to measure your reach:
- Conversions– used for tracking the actions set for your goal. You can use Google Analytics to track all the conversions.
- Clicks – how many people have clicked on a link and visited your website or profile
Reach Your Goals with These 3 Social Platforms
1. SocialBee – Publishing Platform
With SocialBee you can preview in real-time your posts—while you edit and customize for each social network.
Start a 14-day free to schedule your posts like a pro!
Top features:
- Content categories for a solid mix of content
- Recycle evergreen posts or expire time-sensitive content
- Canva integration inside SocialBee’s editor
- Customize the posts for each platform
- Real-time preview of your upcoming posts
- Set up a posting schedule for all your profiles
- Use the URL shorteners to track your links
- Analyze the performance of your accounts
- Have multiple workspaces and team collaboration features
Get started: 14-day free trial, no credit card required, 30-day money guarantee.
Pricing: Starting at $19/Mo.
2. BrandMentions – Listening Platform
- Mentions feed to discover what people say about your business
- Discussion volume chart to maximize your advertising strategy
- Alerts to monitor the volume of discussion of your business
Get started: 14-day free trial, no hidden fees, no credit card required.
Pricing: Starting at $49/Mo.
3. Brandwatch – Competitive Analysis Platform
- Discover new trends and stay ahead of your competitors
- Find the newest market opportunities and grow your business
- Get better ROI and produce measurable results
Get started: Book a demo and speak to the Brandwatch experts.
Pricing: Book a demo and speak to the Brandwatch experts.
BONUS: Social Media Goals by Platform
We’ve put together a list of how your social media goals can look like based on the platform:
Goal example for Facebook: “Boost sales on social media during Black Friday.”
Goal example for LinkedIn: “Increase the number of monthly leads by using our affiliate program.”
Goal example for Twitter: “Bring traffic to all the blog articles by sharing weekly, evergreen articles.”
Goal example for Instagram: “Develop SocialBee’s employer branding on a platform where our ideal employee spends time to get entertained.”
Goal example for Pinterest: “Power up SocialBee’s branding by adding bee-themed content to Pinterest.”
Google Business Profile
Goal example for Google Business Profile: “Improve our local marketing efforts by sharing the latest updates on Google Business Profile.”
Bonus: Embed Your Social Media Feed On Your Website
You can opt to embed your social media feeds on your website and introduce your visitors to your social media pages.
Here are two metrics you can use to evaluate the effectiveness of adding a social media feed to your pages and posts.
- Website traffic: people tend to visit websites that are appealing to them, and social media feeds
help in this case. - Increases views on social media content: as more people get to see the content, you can
evaluate the success by analyzing the views you received on your social media posts.
What Are Your Social Media Goals?
Social media goals should stand at the core of your social media marketing plan. That’s because they offer you the chance to make the best out of your strategy and create content that will reach your targeted audience.
Is your goal to increase brand awareness? Or are you more interested in lead generation? Regardless of what your business goals are, having a set of social media goals can take you a long way.
So, are you ready to start working on your social media goals? Start by posting and managing your account with a top-notch social media management tool: SocialBee.
FAQs
What are KPI examples for social media? ›
- Likes.
- Engagement.
- Followers growth.
- Traffic conversions.
- Social interactions.
- Social sentiment.
- Social shares.
- Web visitors by channel source.
- Goal #1: generate more leads on social media.
- Goal #2: improve engagement of current follower base.
- Goal #3: build your brand awareness on social media.
Social engagement, social referral traffic, and social following are common KPIs to track on social media. Other social media metrics may be more specific to a company's industry or goals, but these three give a quick overview of how a social marketing campaign is performing at any given moment.
What is the most important KPI for social media? ›Focus area #1: engagement. Engagement is, hands down, the #1 area that you should be concerned with on social media. It is the catalyst for improvement in all of the other social media KPIs we'll discuss. Simply put, engagement measures the amount of likes, shares, and comments that your social updates receive.
What is a social goal example? ›You likely already know what your broader social goals are. You may want to make more friends, act less shy around people, have your conversations go more smoothly, or generally feel more confident.
What is the main goal of social media? ›Ultimately all these objectives aim at customer satisfaction and emphasize user experience. Therefore, we can easily derive that the most important objective of social media is to aim at Better Customer Experience. And to better customer experience, social media helps to capture customer feedback and opinions.
What are the main goals for social media marketing? ›Your primary business goal is to engage your target audience and interact with every loyal or potential customer to grow a substantial following. The most crucial aspect of any social media strategy is to set S.M.A.R.T. (Specific, Measureable, Achievable, Realistic, and Timely) social media marketing goals.
What are examples of smart goals? ›SMART goal example for increasing sales
Measurable: My goal is to double my sales in four months. Attainable: I've been a sales associate for two years now. I know the basics, and I'm ready to learn more. Relevant: I want to feel more confident at my job and learn new skills.
- Informative Advertising. The purpose of informative advertising is to create an awareness of: ...
- Persuasive Advertising. ...
- Reminder Advertising. ...
- 1-Brand Building. ...
- 2-Creation of Awareness. ...
- 3-Switching of Brand. ...
- 4-To Increase Sales. ...
- 5-Call to Action.
- Total Reach: Total number of unique users who have seen your piece of content. ...
- Total Impressions: Total number of times your social media content from your page is displayed (clicked or not). ...
- Share of Voice (SOV): Number of times your brand is mentioned on social media vs.
How do you measure success on social media? ›
Monitor such information as: traffic volume metrics, such as the number of visits, page views and fans. engagement metrics, such as the number of comments, liked posts or favourited/shared tweets versus your page's total number of fans. competitive position (compare your engagement metrics to your competition's)
How do you hit KPI targets? ›- Review business objectives.
- Analyze your current performance.
- Set short and long term KPI targets.
- Review targets with your team.
- Review progress and readjust.
What is a KPI? KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective. KPIs provide targets for teams to shoot for, milestones to gauge progress, and insights that help people across the organization make better decisions.
What are the 4 main KPIs? ›- Customer Satisfaction,
- Internal Process Quality,
- Employee Satisfaction, and.
- Financial Performance Index.
Types of KPIs include: Quantitative indicators that can be presented with a number. Qualitative indicators that can't be presented as a number. Leading indicators that can predict the outcome of a process.
Why are KPIs so important? ›KPIs are important because it gives you a value to compare against your current performance. KPIs clearly illustrate whether or not you are reaching your goals. Implementing KPIs in your company means you can set goals, devise a strategy to reach your goals, and evaluate your performance along the way.
Why is it important to measure your performance on social media? ›Through measurement, you can determine whether your social media initiatives have led to positive results. Furthermore, if they haven't, measurement can help understand what adjustments are needed. Based on your findings you can then reassess your goals depending on what you are aiming to achieve with your campaign.
Which of the following is an important quality of a KPI? ›A KPI should be simple, straightforward and easy to measure.
What are social goals for a business? ›ADVERTISEMENTS: Social objectives of business refer to the obligations of business towards customers, employees, investors, suppliers, government and the general public. The profits of business represent government and the general public.
What are the 7 social and economic goals? ›Social Studies
Analyze how each type of system answers the three economic questions and meets the broad social and economic goals of freedom, security, equity, growth, efficiency, price stability, full employment, and sustainability.
How do you set a goal? ›
- set both short- and long-term goals.
- set SMART goals.
- set goals that motivate you.
- write your goals down and put them in a place you can see.
- adjust your goals as necessary.
- Recognize and reward yourself when you meet a goal.
Add up all the resources you've invested in your social-media content — tools, memberships, manhours, ads, etc. Then, calculate total sales that have come from social-media visitors. Divide "sales" by "investment" and multiply that by 100. This equation gives you the social-media ROI as a percentage.
What is KPI in digital marketing? ›Key Performance Indicators, or KPIs, are metrics that show the performance, in numbers, of a specific action in Digital Marketing. As a set of indicators, their function is to show how close or far strategies are to their goals. We must track these KPIs as they vary according to campaign performance.
What KPIs are key evaluating performance metrics for social media influencers? ›There are many KPIs that serve a purpose for different elements of your strategy, but when it comes to influencer marketing, the five essential ones to focus on are conversion rates, reach and awareness, referral traffic, audience growth and engagement.
What are the goals of media? ›Media goals are the target outcome for communication processes such as advertising, promotion, stakeholder engagement and public relations. These are end goals that are relevant to your business or organization and should not be confused with media objectives such as reach or conversion rate.
What is a good smart goal? ›Measurable: The goal should be quantifiable, and progress should be easy to track. Achievable: The goal should be attainable — not outlandish or unrealistic. Relevant: The goal should contribute to your broader, overarching goals. Time-bound: The goal should have a defined start and end date.
How do I write my smart goals? ›- S for specific. A goal should be linked to one activity, thought, or idea.
- M for measurable. A goal should be something you can track and measure progress toward.
- A for actionable. There should be clear tasks or actions you can take to make progress toward a goal.
- R for realistic. ...
- T for timely.
Marketing Goal Examples. Increase brand awareness. Generate high-quality leads. Acquire new customers.
How do you write marketing goals and objectives? ›- Learn how much revenue you need from your marketing campaigns. Let's say your business generated $5,000,000 in sales during the last year. ...
- Identify how many sales you need to reach your revenue goals. ...
- Identify how much traffic you need to achieve your goals. ...
- Set up benchmarks.
The Purpose of Advertising
Advertising has three primary objectives: to inform, to persuade, and to remind.
What is an example of a digital KPI? ›
An example: Your boss asks for 20 conversions with a spend of £500 but your target keywords cost £5 a click and the site has a 4% conversion rate. In this situation, you would set a KPI of around 4 conversions for this spend and then explain what you can do to bring the cost-per-click down and the conversion rate up.
What KPIs are most important in digital marketing? ›- Web Traffic Sources.
- Leads.
- Page Views.
- Cost per Lead.
- Returning Visitors.
- Conversion Rate.
- Goal Completion Rate.
- Click-Through Rate.
To track this KPI, you take the number of leads your campaign is generating, divided by the opportunity value, or your average value-per-win divided by your average lead-to-win ratio.
What does KPI mean in social media? ›KPI stands for key performance indicator. It's a business term and isn't limited to social media marketing. But in this guide, we'll focus solely on social media KPIs. Social media metrics are the numbers you look at to see if your strategy is working and meeting your goals.
What is the impact of social media marketing on business? ›In social media marketing, the customer has more power over the brands. Customers have a voice that resonates with the masses. Social media gives customers the ability to publicly share their views about a product without the fear of trial. It takes away the power of influence from businesses and empowers customers.
How businesses measure the success of social media activity? ›Engagement is, by far, the most important social metric of all. This measures how people are interacting with your brand and content across all social networks. Engagement measures the actions taken on your posts, tweets, and stories. For example, on Facebook, engagement is measured by comments, likes, and shares.
How do you set KPIs for yourself? ›- Define Your Goals. Before you can even think about setting KPIs, you need to have a clear understanding of what your goals are. ...
- Understand Leading vs. Lagging Indicators. ...
- Decide What KPIs to Set. ...
- Only Choose a Few KPIs. ...
- Put It All Together. ...
- Conclusion.
Setting SMART KPIs
Specific: be clear about what each KPI will measure, and why it's important. Measurable: the KPI must be measurable to a defined standard. Achievable: you must be able to deliver on the KPI. Relevant: your KPI must measure something that matters and improves performance.
Goals: The desired final outcome. KPIs: Key metrics indicating whether your performance is good enough to achieve your goals in the end.
What are the three types of KPIs for digital media? ›- Total Reach: Total number of unique users who have seen your piece of content. ...
- Total Impressions: Total number of times your social media content from your page is displayed (clicked or not). ...
- Share of Voice (SOV): Number of times your brand is mentioned on social media vs.
How is social media performance measured? ›
The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time. These combined will give you a 360º view of your social media performance.
How can social media improve KPI? ›Use a combination of KPIs to match up with the goals you established. For example, when you know how many comments, shares and likes your posts are generating, you'll be able to track your overall post engagement rate. This number will increase over time as you use strategies that target engagement.
What are the 4 main KPIs? ›- Customer Satisfaction,
- Internal Process Quality,
- Employee Satisfaction, and.
- Financial Performance Index.
A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their progress and success at reaching targets. In simple terms, a KPI is a goal that you work towards achieving.
What are the 3 types of KPIs? ›Types of KPIs include: Quantitative indicators that can be presented with a number. Qualitative indicators that can't be presented as a number. Leading indicators that can predict the outcome of a process.
How do you hit KPI targets? ›- Review business objectives.
- Analyze your current performance.
- Set short and long term KPI targets.
- Review targets with your team.
- Review progress and readjust.
Setting SMART KPIs
Specific: be clear about what each KPI will measure, and why it's important. Measurable: the KPI must be measurable to a defined standard. Achievable: you must be able to deliver on the KPI. Relevant: your KPI must measure something that matters and improves performance.
An example: Your boss asks for 20 conversions with a spend of £500 but your target keywords cost £5 a click and the site has a 4% conversion rate. In this situation, you would set a KPI of around 4 conversions for this spend and then explain what you can do to bring the cost-per-click down and the conversion rate up.
How do businesses measure social media performance? ›- STEP 1: Assess Each Channel. ...
- STEP 2: Identify Your Core Channel. ...
- STEP 3: Look at Your Content. ...
- STEP 4: Review Your Social Media Goals. ...
- STEP 5: Analyze Your Listening Strategy. ...
- STEP 6: Go Deep Into Competitive Analysis. ...
- STEP 7: Make Sure Your Metrics Still Matter.
Monitor such information as: traffic volume metrics, such as the number of visits, page views and fans. engagement metrics, such as the number of comments, liked posts or favourited/shared tweets versus your page's total number of fans. competitive position (compare your engagement metrics to your competition's)
What is a good social media engagement rate? ›
Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve. Hootsuite's own social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers.
Why are KPIs so important? ›KPIs are important because it gives you a value to compare against your current performance. KPIs clearly illustrate whether or not you are reaching your goals. Implementing KPIs in your company means you can set goals, devise a strategy to reach your goals, and evaluate your performance along the way.
What KPIs should you be tracking? ›Common things Key Performance Indicators might track are: Revenue (including average profits, total revenue, and new customers) Employment statistics (Including employee turnover, employee performance, and vacancies) Customer service (Including average call time, efficiency and customer satisfaction)
Why is it important to measure your performance on social media? ›Through measurement, you can determine whether your social media initiatives have led to positive results. Furthermore, if they haven't, measurement can help understand what adjustments are needed. Based on your findings you can then reassess your goals depending on what you are aiming to achieve with your campaign.